T Shirt (Rainbow)
T Shirt (Rainbow)
AYTIN – Africa.Your.Time.Is.Now. Five words on a t-shirt. That was all it took Papama Ramogase, a South African fashion designer, to start a movement that is spreading from Johannesburg to the rest of the world.
This shirt is worn by people of all nations and all ages. It is intended to break down stereotypes and trigger discussions on topics such as identity and Afro-optimism.
About AFRICA YOU TIME IS NOW
“Breaking stereotypes, discussions about identity
trigger” – Papama Ramogase , a designer from South Africa, uses fashion as a social movement.
Africa. Your. time. Is.Now. Five words on one t-shirt. That's all Papama Ramogase needed to trigger a movement that went from Johannesburg to the whole world.
The South African fashion designer's t-shirt is worn by people of all nations and all ages. Africans, non-Africans, women, men, children, seniors. "'Africa Your Time Is Now' is not a fashion statement," says Ramogase. “It's meant to break down stereotypes, it's supposed to spark discussions about issues like identity and Afro-optimism. AYTIN is a call for people across Africa to become aware of who they are and what they can do. We have talent, we have skills, we have raw materials, we have everything. But we didn't believe in our strengths for far too long." No wonder, says Ramogase, that
'Made in Africa' is not associated with modern design, but with
In 2016 she founded 'Butter Pudding', a fashion label for children. Her first
Daughter had just been born and Ramogase wanted baby clothes that looked special but at the same time
was practical. What she found was too expensive for her - so she designed what she was looking for herself. “Our children are drilled into certain ideals of beauty. I
wants to strengthen the personality of children with fashion that is out of the ordinary. We have to show them how important it is that each of us is a completely different person.”